Importance of Joining Your Local Chamber
Your Growth Partner 15/03/2017
As a business owner, you wear many hats and have a lot of activities on your plate. Joining a networking group like a Chamber of Commerce may seem out of the question, but it’s something you should consider. Memberships in the local chamber can offer many benefits and keep business owners on top of important, ever-changing issues and trends within their community and local marketplace.
There are many great opportunities you will gain from joining your local chamber, but four of the most important are listed below.
Credibility to Your Business:
You can increase positive proception among consumers and business owners when you join. Your online portal usually shows a breakdown of your services or products for other business owners to look over, which is a great tool for helping others understand what it is you do.
Increase Visibility in the Community:
As a new member of the Chamber, you are usually listed in their newsletter and have the opportunity to be listed in future publications. You can grow your business by advertising with the chamber, or sponsoring events. Chambers usually promote your grand opening/ribbon-cutting ceremony and assist with publication efforts. Joining the chamber shows you are active in your community, and interested in what is going on in your area.
One of the best reasons to join your local chamber is for the networking opportunities it brings within the community. Chambers have numerous networking opportunities as well as professional leadership development you can build your business while promoting developments of interest to local business and the community.
Customer referrals are one of the most powerful selling and marketing tools available. In fact, the best source of new business is a referral from a satisfied customer. Joining a Chamber of commerce can help you gain relationships with other business owners and likeminded individuals, which will lead to referrals.
Being a member of a Chamber stimulates business-to-business commerce in the local community. Other businesses in town are more likely to do business with you and your company if you are a member of the local chamber. Because a major part of a small business typically comes from business-to-business services, it is essential to maintain a positive standing within the local business community.
Written By: Lindsey Baird | WSC Business Solutions